U.S. food magazine Saveur is recognized for its increase in advertising on annual important industry Hot List from Adweek and Mediaweek. Publisher Merri Lee Kingsley credits customer orientation for the listing.
Bonnier Corporation's Saveur was included on Adweek and Mediaweek's annual Hot List recognizing those magazines with a track record of standout advertising revenue and page growth. The list cited Saveur's 12.7 percent growth in pages last year due to new advertising, a trend that continues - Saveur is up 23 percent for its May issue.
"Our creative customer-oriented team puts our clients' needs first and it has paid off," said Merri Lee Kingsly, publisher of Saveur. "We worked hard to create custom programs that fit our clients' direct strategies and objectives rather than driving them into over-commercialized big programs that don't allow them to connect with their ideal consumer."
This is the second honor for Saveur from a major trade publication. Just in October, Advertising Age included Saveur in the Five More Smart Movers list in its annual A-List issue. Saveur becomes the first Bonnier title to be honored by both Adweek and Advertising Age during the same time period.
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