SF Bio Breaks Attendance Records in May

Sweden's upcoming summer movie season has kicked off with a bang and a headstart: May 2011 was the best May in modern history for cinema chain SF Bio. The chain had some 760,000 moviegoers for May, an increase of 11 percent over 2010.

"It's especially exciting with so many moviegoers in May, since historically it hasn't been a particularly strong month," says Jonas Yngfalk, SF Bio's operating manager. "June is also showing strong results, despite the fine summer weather. So far we have an increase of 20 percent compared to 2010."