By Martin Strömberg on 2010-01-27
Swedish cinemas attracted a record audience during the past Christmas and New Year. Visits at SF Bio cinemas were up 32% compared to last year.
"The best thing is that the audience wanted to see a very large variety of films," says Jan Bernhardsson, CEO SF Bio. "We notice the desire of the audience to gather together in front of really good stories."
Among the films that drew much public during the weekends are Avatar, both in 3D and conventional 35 mm film, Sherlock Holmes, Alvin and the Chipmunks: The Squeakquel, The Girl Who Kicked the Hornet's Nest, Bright Star and New Moon.
During the Christmas and New Year holidays, more than 1,000 cinema shows at SF Bio were sold out. In total, SF Bio had around half a million visits to their cinemas during the weekends.
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