
Finland's Sub TV channel's winning entry
PromaxBDA, the international marketing, promotion and design organization for broadcast professionals, has announced its annual award winners for 2011. The awards are among the most important for the industry. Among the winners this year were Bonnier channels Sub in Finland and TV4 and Canal+ in Sweden.
Winners of the Promotion & Marketing World Gold Awards were TV4's "Let's Dance," which with production company Brokendoll won a bronze in the outdoor, out-of-home, print and poster category in art direction/print, as well as a silver in the television-video presentation: syndicator/program cateogry, program/movie promotion for entertainment using integrated media; Canal+ HD's "Opticians" won a gold in the television-video presentation: content promotion for the holiday/seasonal/special event program spot category and a silver in the special category - something for nothing.
Sub won in the Design World Gold Awards a gold in the television/video presentation: general entertainment, art direction and design, image promo- general entertainment category as well as a silver in the art direction & design: interstitial campaign category.
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