All About News+

In December 2009, Bonnier launched Mag+, a format that quickly set a new standard for digital magazines. Mag+ got a lot of attention worldwide especially in the trade press.

The lessons learned from Mag+ have shaped the development of a new digital format for tomorrow's newspapers: News+.

News+ combines the depth and editorial choices of a daily newspaper with the web's possibilities for interaction and quick updates.

Browsing News+ and absorbing the content comes naturally, making readers feel close to the articles and photos. You can follow the most important news as it develops in a special section that is continuously updated, so News+ keeps you on top of the news all day.

Subscribers get a daily newspaper with well-qualified and in-depth analysis, and the possibility to follow the most important events of the day - live.

The format was developed by several of Bonnier's daily newspapers along with Bonnier R&D. Readers have also been involved and had their say on the new format during development.

First out is Swedish morning daily Dagens Nyheter with DN+, followed soon by dailies Sydsvenskan and Expressen and business dailies Dagens Industri in Sweden and Børsen in Denmark.

Applications for each of the newspapers will be available for downloading at Apple's App Store. Readers can choose to subscribe or buy single copies in the app.

More information will be available from each individual newspaper at the launch.

>> Watch the News+ concept video here

>> Download the press release here

>> Download hi-resolution press photos (zip files 1 and 2)

Contacts

Bonnier R&D

Pontus Schultz +46 70-984 42 24, pontus.schultz (at) bonnier.se
Alexander Jamal +46 70 485 60 59, alexander.jamal (at) bonnier.se

DN

Gunilla Herlitz, editor-in-chief +46 8-738 10 00
Kalle Sandhammar, editor, DN+ +46 8-7381664.

Sydsvenskan

Daniel Sandström, editor-in-chief +46 40-28 12 00.
Anders Olofsson, manager for digital development +46 703-780190.

DI

Peter Fellman, editor-in-chief +46 8-573 650 00
Fredrik Björnsson, manager, news desk +46 8-573 65043

Børsen

Leif Beck Fallesen, CEO and editor-in-chief +45 72 42 32 00