MTV Wins Key Media Rights

MTV3 to broadcast IIHF World Hockey Championship for 2012-2017, a key program in hockey-loving Finland.

April 29, 2010

MTV Oy has entered into an agreement with international sports marketing agency Infront Sports & Media AG (Zug, Switzerland) concerning the media rights for the men's IIHF World Championships in ice hockey from 2012 to 2017. Two tournaments will be partly played in Finland during this period. MTV Oy already holds the media rights to all of the international games played by Finnish national ice hockey teams, the Junior (U20) and Women's IIHF World Championship tournaments as well as to Finland's domestic second-tier Mestis division until the end of the 2010 season.

"The IIHF World Championship is Finland's most popular sports event year in, year out, and this agreement provides our operations with fresh, strong building blocks for many years to come," says MTV Oy CEO Pekka Karhuvaara.

Published Thursday, April 29, 2010 in

Cecilia Beck-Friis New CDO for Broadcasting.

Starting October 1, Cecilia Beck-Friis will be Chief Digital Officer (CDO) for Bonnier’s business area Broadcasting, which includes the TV4 Group, C More Entertainment, MTV and Nyhetsbolaget.


September 25, 2014

Extra Something For Booklovers.

Books & Dreams heightens interest in reading with personal meetings with authors and more.

Ever-Expanding Election Coverage.

Keeping the public informed during an election takes on new meaning for media in today’s all news, all the time society.