Children's toy app maker Toca Boca has another hit on its hands: Toca Tailor. The newest app in the Toca Boca family came out last week with a special edition, Toca Tailor Fairy Tales, which hit 700,000 downloads in four days and made it to the top ten list in the App Store of 41 countries, including the No. 2 spot in the U.S.
"It's our best placement so far," says Björn Jeffery, co-founder of Toca Boca. "And it's No. 2 on the list with Angry Birds, Facebook and so on - not in the kids category. I'm super proud of the team that did an amazing job both with the toy and the launch."