Last Friday the 17th, our latest project saw the day of light: I Am Zlatan – a biography app. The app is based on the bestselling book I Am Zlatan, an autobiography by European superstar footballer Zlatan Ibrahimović, and introduces a new kind of reading experience for digital books.

The concept war room
It is a biography app with an enhanced text story, including adjacent images, videos and links for further exploration. In between the chapters of the original text, we have created never before seen scenes, inspired by other kinds of storytelling. Each scene is a visual story highlighting defining moments of the person’s life. It has been our goal to find alternative entry points to the original text – new ways to experience the story. The original text is re-created into a geographical as well as chronological interactive storyline, completely re-imagined for touchscreen.