Beta Lab

Introducing: I Am Zlatan – A Biography App

Last Friday the 17th, our latest project saw the day of light: I Am Zlatan – a biography app. The app is based on the bestselling book I Am Zlatan, an autobiography by European superstar footballer Zlatan Ibrahimović, and introduces a new kind of reading experience for digital books.  

The concept war room

It is a biography app with an enhanced text story, including adjacent images, videos and links for further exploration. In between the chapters of the original text, we have created never before seen scenes, inspired by other kinds of storytelling. Each scene is a visual story highlighting defining moments of the person’s life. It has been our goal to find alternative entry points to the original text – new ways to experience the story. The original text is re-created into a geographical as well as chronological interactive storyline, completely re-imagined for touchscreen. 

New Tablet Behaviors and the Quest for Great Ads

A look at the Bonnier / CP+B tablet research findings

Over the past two months, Bonnier R&D worked with the cognitive insights team at Crispin Porter + Bogusky on a study intended to uncover insights that will help us make better ads for digital magazines. We conducted ethnographic research in three U.S. cities in order to find answers to some big questions: How do people interact with tablets in general? How does magazine content consumption differ on tablet devices versus online or in print? Are there any user needs that aren’t being met?

Some Bonnier R&D Thoughts from CES 2011

Tabletpalooza.

Nearly 100 tablets flooded CES, primarily built on the Android platform. The most popular size seems to be 10.1 inches (as the Xoom) but also the BlackBerry PlayBook got very positive reviews. It will now be interesting to see how these somewhat long and thin devices (16:10 aspect ratio) will be perceived compared to the Apple iPad's 4:3 aspect ratio.

Designing Digital Magazines for Different Tablet Sizes

Mag+ on 7-inch Screens

Popular Science+ "Top Tech 2010" on the Samsung Galaxy Tab

This week, Bonnier R&D and Popular Science introduced our latest digital publishing experiment, Popular Science+ Top Tech 2010, an app created exclusive for the new Samsung Galaxy Tab. The app is a one-time special issue of the magazine, showcasing its top 100 innovations of the year across 11 categories. The issue is built on the same platform we use to publish on the iPad, Mag+, as a creative experiment in what it takes to make a magazine on a 7-inch wide-screen display, and on an Android-powered device.

Se Bonniers vision om den digitala framtiden

Den här videoprototypen är resultatet av ett projekt som initierats av Bonnier R&D för att förhöja läsupplevelsen för tidskrifter på läsplattor. Den illustrerar en möjlig vision för digitala tidskrifter inom en snar framtid, presenterad av våra designpartners på BERG.