R&D Blogg - November 2011

Truly Engaging and Immersive Products or How To Keep Talent

By Jenny Sundén on 2011-11-29

Have you ever felt that the outside world almost ceased to exist and that time faded away? Did you feel deeply concentrated? Focused? Was it impossible to interrupt you? Did you forget to eat? Comics and books did this for me when I was a kid, my parents and child minders got mad at me for not answering when calling for me. But I wasn't rude (at least not intentionally), I was immersed.

The key is flow.

The Kids and Tech Debate

By Megan Miller on 2011-11-29

Fisher-Price's "Laugh and Learn Baby iCan Play" iPhone case

Over the past two weeks, the U.S. media has been circling the issue of young children and technology. The catalyst for the discussion may have been this viral video of an infant trying to pinch and zoom a paper magazine. The commentary went something like this: Tech bloggers: “Hilarious! She thinks it’s a broken iPad.” Luddites: “Frightening! Why has this baby been playing with an iPad so much?” Magazine people: “Oh god, this is the future. We’re doomed.”