Beta Lab

New Tablet Behaviors and the Quest for Great Ads

By Megan Miller on 2011-03-11

A look at the Bonnier / CP+B tablet research findings

Over the past two months, Bonnier R&D worked with the cognitive insights team at Crispin Porter + Bogusky on a study intended to uncover insights that will help us make better ads for digital magazines. We conducted ethnographic research in three U.S. cities in order to find answers to some big questions: How do people interact with tablets in general? How does magazine content consumption differ on tablet devices versus online or in print? Are there any user needs that aren’t being met?

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Some Bonnier R&D Thoughts from CES 2011

By Sara Öhrvall on 2011-01-20

Tabletpalooza.

Nearly 100 tablets flooded CES, primarily built on the Android platform. The most popular size seems to be 10.1 inches (as the Xoom) but also the BlackBerry PlayBook got very positive reviews. It will now be interesting to see how these somewhat long and thin devices (16:10 aspect ratio) will be perceived compared to the Apple iPad's 4:3 aspect ratio.

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Designing Digital Magazines for Different Tablet Sizes

By Mike Haney on 2010-12-22

Mag+ on 7-inch Screens

Popular Science+ "Top Tech 2010" on the Samsung Galaxy Tab

This week, Bonnier R&D and Popular Science introduced our latest digital publishing experiment, Popular Science+ Top Tech 2010, an app created exclusive for the new Samsung Galaxy Tab. The app is a one-time special issue of the magazine, showcasing its top 100 innovations of the year across 11 categories. The issue is built on the same platform we use to publish on the iPad, Mag+, as a creative experiment in what it takes to make a magazine on a 7-inch wide-screen display, and on an Android-powered device.

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Se Bonniers vision om den digitala framtiden

By Björn Jeffery on 2009-12-17

Den här videoprototypen är resultatet av ett projekt som initierats av Bonnier R&D för att förhöja läsupplevelsen för tidskrifter på läsplattor. Den illustrerar en möjlig vision för digitala tidskrifter inom en snar framtid, presenterad av våra designpartners på BERG.