Paying for News

The executive editor of The Wall Street Journal's WSJ.com, Alan Murray, tells Nieman Journalism Lab:

1. The best model is a mix of paid and free content.
2. You can't charge for exclusives that'll be repeated elsewhere.
3. Don't charge for the most popular content on your site.
4. Content behind a paid wall should appeal to niches.
5. The narrower the niche, perhaps the better.

Photo courtesy of Flickr user webponce, CC licensed