{"id":2821,"date":"2018-09-24T00:00:00","date_gmt":"2018-09-24T00:00:00","guid":{"rendered":"https:\/\/www.bonnier.com\/news\/bonniers-swedish-magazines-in-merger\/"},"modified":"2018-09-24T00:00:00","modified_gmt":"2018-09-24T00:00:00","slug":"bonniers-swedish-magazines-in-merger","status":"publish","type":"news","link":"https:\/\/www.bonnier.com\/en\/news\/bonniers-swedish-magazines-in-merger\/","title":{"rendered":"Bonnier\u2019s Swedish Magazines in Merger"},"content":{"rendered":"<h1><span lang=\"EN-US\">Bonnier\u2019s Swedish Magazines in Merger<\/span><\/h1>\n<h2><span lang=\"EN-US\">Bonnier Magazines &amp; Brands and Bonnier News Lifestyle to form Sweden\u2019s leading player within lifestyle media.<\/span><\/h2>\n<p><span lang=\"EN-US\">Bonnier has made a decision to form Sweden\u2019s biggest magazine business by merging its two Swedish magazine operations: Bonnier Magazines &amp; Brands and Bonnier News Lifestyle will become one unit at the end of the year. Plans are for the two businesses to combine into one organization that will be a part of Bonnier News.<\/span><\/p>\n<p><strong><span lang=\"EN-US\">Lars Dahm\u00e9n<\/span><\/strong><span lang=\"EN-US\">, CEO for Bonnier Magazines &amp; Brands says:<\/span><\/p>\n<p><span lang=\"EN-US\">\u201cMagazines &amp; Brands\u2019 premium content, strong brands and close relationships with target audiences, together with the reach and digital power within News, give us solid strength forward. As a part of News, we get a digital toolbox that no other Nordic player comes even close to. With this merger, we are in the best possible position to accelerate the development of both our current as well as new digital products, while we continue to foster our premium products such as Sk\u00f6na Hem (house beautiful), Privata Aff\u00e4rer (personal finances), M Magasin and Lantliv (country living), which continue to be strong and profitable in print.\u201d<\/span><\/p>\n<p><span lang=\"EN-US\">Work on the merger will start immediately and will be led by Lars Dahm\u00e9n. The new strong business will be in place by the beginning of 2019 and will be run as an independent unit within Bonnier News, led by Anna-Clara Welander, currently head of Bonnier News Lifestyle. Welander reports to Anders Eriksson, CEO for Bonnier News.<\/span><\/p>\n<p><strong><span lang=\"EN-US\">Anna-Clara Welander<\/span><\/strong><span lang=\"EN-US\">, head of Bonnier News Lifestyle, says:<\/span><\/p>\n<p><span lang=\"EN-US\">\u201cWith a greater reach and customer base, we can more quickly scale up our operations, regardless of whether its digital services or the subscription business in print. Even if the products have different positions, we see clearly that the businesses complement each other.&nbsp; Lifestyle is a digital leader with strong single-copy sales, Magazines &amp; Brands has strong brands and a large subscription business.\u201d<\/p>\n<p> <\/span><strong><span lang=\"EN-US\">Anders Eriksson<\/span><\/strong><span lang=\"EN-US\">, CEO for Bonnier News, says:<\/span><\/p>\n<p><span lang=\"EN-US\">\u201cTo develop and grow within consumer verticals such as lifestyle media is an important part of Bonnier News\u2019 strategy. This aim is significantly enhanced by the addition to our business of Magazines &amp; Brands, with its strong brands, products and content. The combination of Bonnier News Lifestyle and the digital reach of Expressen, as well as the possibility of developing business and products together with Dagens Nyheter, Dagens industri and HD-Sydsvenskan, provides an excellent base for the future.\u201d<\/p>\n<p><\/span><\/p>\n<p><span lang=\"EN-US\"><em>Note: This text is a translation of the Swedish original. In case of any discrepancies between the Swedish text and the English translation, the Swedish text supersedes the translation.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonnier\u2019s Swedish Magazines in Merger Bonnier Magazines &amp; Brands and Bonnier News Lifestyle to form Sweden\u2019s leading player within lifestyle media. Bonnier has made a decision to form Sweden\u2019s biggest magazine business by merging its two Swedish magazine operations: Bonnier Magazines &amp; Brands and Bonnier News Lifestyle will become one unit at the end of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2822,"template":"","meta":{"_acf_changed":false},"tags":[81,1095,83],"class_list":["post-2821","news","type-news","status-publish","has-post-thumbnail","hentry","tag-bonnier-magazines-brands","tag-bonnier-news-en","tag-bonnier-news-lifestyle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bonnier - Bonnier\u2019s Swedish Magazines in Merger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bonnier.com\/en\/news\/bonniers-swedish-magazines-in-merger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonnier - Bonnier\u2019s Swedish Magazines in Merger\" \/>\n<meta property=\"og:description\" content=\"Bonnier\u2019s Swedish Magazines in Merger Bonnier Magazines &amp; Brands and Bonnier News Lifestyle to form Sweden\u2019s leading player within lifestyle media. 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