{"id":2848,"date":"2018-04-24T00:00:00","date_gmt":"2018-04-24T00:00:00","guid":{"rendered":"https:\/\/www.bonnier.com\/news\/spoon-acquires-southerly\/"},"modified":"2018-04-24T00:00:00","modified_gmt":"2018-04-24T00:00:00","slug":"spoon-acquires-southerly","status":"publish","type":"news","link":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/","title":{"rendered":"Spoon Acquires Southerly"},"content":{"rendered":"<h1><span lang=\"EN-GB\">Spoon acquires London-based agency Southerly<\/span><\/h1>\n<h2><span lang=\"EN-GB\">Spoon enters the British market by acquiring London content agency Southerly.&nbsp; &nbsp;<\/span><\/h2>\n<p><span lang=\"EN-GB\">&#8220;To establish <a title=\"Spoon\" href=\"https:\/\/spoonagency.com\/\" target=\"_blank\" rel=\"noopener\">Spoon<\/a> in the UK has been on our wish list for quite some time, but it wasn\u2019t until we met Southerly that we found the perfect match,&#8221; says Spoon\u2019s CEO, Anders Ribba.<\/span><\/p>\n<p><span lang=\"EN-GB\"><span lang=\"EN-GB\"><a title=\"Southerly\" href=\"https:\/\/www.hellosoutherly.com\/\" target=\"_blank\" rel=\"noopener\">Southerly<\/a> is a London-based boutique content agency that has been providing high-quality creative services for nearly 10 years, working with clients such as Shell, Philips and Royal Bank of Scotland. The agency also runs a successful marketing and communications blog that has won a UK Blog Award several years in a row.&nbsp; &nbsp; &nbsp; &nbsp;<\/span><\/span><\/p>\n<p><span lang=\"EN-GB\">&#8220;We share a strong belief in the power of authentic and story-driven communications,&#8221; says Ribba. &#8220;We\u2019re similar in many ways and I\u2019m convinced that we can develop together, both in the Nordics and in the UK. We will exchange specialist knowledge and resources with each other from day one.&#8221;<\/span><\/p>\n<p>Spoon currently has offices in Stockholm, Gothenburg, Malmo, Oslo and Helsinki as well as many other established international supplier partnerships. In recent years, the agency has developed effective systems to work seamlessly across countries and offices on global assignments and works with large international brands such as Microsoft, Volvo and Sandvik.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spoon acquires London-based agency Southerly Spoon enters the British market by acquiring London content agency Southerly.&nbsp; &nbsp; &#8220;To establish Spoon in the UK has been on our wish list for quite some time, but it wasn\u2019t until we met Southerly that we found the perfect match,&#8221; says Spoon\u2019s CEO, Anders Ribba. Southerly is a London-based [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2849,"template":"","meta":{"_acf_changed":false},"tags":[108,107,106],"class_list":["post-2848","news","type-news","status-publish","has-post-thumbnail","hentry","tag-content-marketing","tag-southerly","tag-spoon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bonnier - Spoon Acquires Southerly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonnier - Spoon Acquires Southerly\" \/>\n<meta property=\"og:description\" content=\"Spoon acquires London-based agency Southerly Spoon enters the British market by acquiring London content agency Southerly.&nbsp; &nbsp; &#8220;To establish Spoon in the UK has been on our wish list for quite some time, but it wasn\u2019t until we met Southerly that we found the perfect match,&#8221; says Spoon\u2019s CEO, Anders Ribba. Southerly is a London-based [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/\" \/>\n<meta property=\"og:site_name\" content=\"Bonnier\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201804-aprilspoon-and-southerly_m-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/spoon-acquires-southerly\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/spoon-acquires-southerly\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/#\\\/schema\\\/person\\\/92f77a1e13e7509c5c3214a574b2a88d\"},\"headline\":\"Spoon Acquires Southerly\",\"datePublished\":\"2018-04-24T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/spoon-acquires-southerly\\\/\"},\"wordCount\":214,\"image\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/spoon-acquires-southerly\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bonnier.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/httpswww.bonnier.comglobalassetsnews201804-aprilspoon-and-southerly_m-3.jpg\",\"keywords\":[\"content marketing\",\"Southerly\",\"Spoon\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/spoon-acquires-southerly\\\/\",\"url\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/spoon-acquires-southerly\\\/\",\"name\":\"Bonnier - Spoon Acquires Southerly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/spoon-acquires-southerly\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/spoon-acquires-southerly\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bonnier.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/httpswww.bonnier.comglobalassetsnews201804-aprilspoon-and-southerly_m-3.jpg\",\"datePublished\":\"2018-04-24T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/spoon-acquires-southerly\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/spoon-acquires-southerly\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/spoon-acquires-southerly\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bonnier.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/httpswww.bonnier.comglobalassetsnews201804-aprilspoon-and-southerly_m-3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bonnier.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/httpswww.bonnier.comglobalassetsnews201804-aprilspoon-and-southerly_m-3.jpg\",\"width\":960,\"height\":536},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/spoon-acquires-southerly\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Spoon Acquires Southerly\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/#website\",\"url\":\"https:\\\/\\\/www.bonnier.com\\\/\",\"name\":\"Bonnier\",\"description\":\"Nordens ledande medief\u00f6retag\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bonnier.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/#\\\/schema\\\/person\\\/92f77a1e13e7509c5c3214a574b2a88d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/www.bonnier.com\\\/wp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bonnier - Spoon Acquires Southerly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/","og_locale":"en_US","og_type":"article","og_title":"Bonnier - Spoon Acquires Southerly","og_description":"Spoon acquires London-based agency Southerly Spoon enters the British market by acquiring London content agency Southerly.&nbsp; &nbsp; &#8220;To establish Spoon in the UK has been on our wish list for quite some time, but it wasn\u2019t until we met Southerly that we found the perfect match,&#8221; says Spoon\u2019s CEO, Anders Ribba. Southerly is a London-based [&hellip;]","og_url":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/","og_site_name":"Bonnier","og_image":[{"width":960,"height":536,"url":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201804-aprilspoon-and-southerly_m-3.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/#article","isPartOf":{"@id":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/"},"author":{"name":"admin","@id":"https:\/\/www.bonnier.com\/#\/schema\/person\/92f77a1e13e7509c5c3214a574b2a88d"},"headline":"Spoon Acquires Southerly","datePublished":"2018-04-24T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/"},"wordCount":214,"image":{"@id":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201804-aprilspoon-and-southerly_m-3.jpg","keywords":["content marketing","Southerly","Spoon"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/","url":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/","name":"Bonnier - Spoon Acquires Southerly","isPartOf":{"@id":"https:\/\/www.bonnier.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/#primaryimage"},"image":{"@id":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201804-aprilspoon-and-southerly_m-3.jpg","datePublished":"2018-04-24T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/#primaryimage","url":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201804-aprilspoon-and-southerly_m-3.jpg","contentUrl":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201804-aprilspoon-and-southerly_m-3.jpg","width":960,"height":536},{"@type":"BreadcrumbList","@id":"https:\/\/www.bonnier.com\/en\/news\/spoon-acquires-southerly\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bonnier.com\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.bonnier.com\/en\/news\/"},{"@type":"ListItem","position":3,"name":"Spoon Acquires Southerly"}]},{"@type":"WebSite","@id":"https:\/\/www.bonnier.com\/#website","url":"https:\/\/www.bonnier.com\/","name":"Bonnier","description":"Nordens ledande medief\u00f6retag","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bonnier.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bonnier.com\/#\/schema\/person\/92f77a1e13e7509c5c3214a574b2a88d","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.bonnier.com\/wp"]}]}},"_links":{"self":[{"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/news\/2848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/media\/2849"}],"wp:attachment":[{"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/media?parent=2848"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/tags?post=2848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}