{"id":2868,"date":"2018-01-18T00:00:00","date_gmt":"2018-01-18T00:00:00","guid":{"rendered":"https:\/\/www.bonnier.com\/news\/bonnier-ventures-invests-in-lavendla\/"},"modified":"2018-01-18T00:00:00","modified_gmt":"2018-01-18T00:00:00","slug":"bonnier-ventures-invests-in-lavendla","status":"publish","type":"news","link":"https:\/\/www.bonnier.com\/en\/news\/bonnier-ventures-invests-in-lavendla\/","title":{"rendered":"Bonnier Ventures Invests in Lavendla"},"content":{"rendered":"<h1><span lang=\"EN-US\">Bonnier Ventures Invests in Lavendla<\/span><\/h1>\n<h2><span lang=\"EN-US\">The digital funeral agency Lavendla, founded by Jakob Nordstr\u00f6m, has received new minority owners Bonnier Ventures (previously Bonnier Growth Media) and eEquity. The injection of capital will be used to expand operations in the Nordic region. Among other minority owners is The Springfield Project, which has financed the company from the start.<\/span><\/h2>\n<p><span lang=\"EN-US\">The company was founded in 2014 and today provides a broad range of services under the brands <a title=\"lavendla.se\" href=\"http:\/\/www.lavendla.se\" target=\"_blank\" rel=\"noopener\">Lavendla<\/a> and <a title=\"wiljabegravningsbyra.se\/\" href=\"https:\/\/wiljabegravningsbyra.se\/\" target=\"_blank\" rel=\"noopener\">Wilja<\/a> funeral agencies, which were launched in fall 2017. Today, the Swedish funeral agency industry is dominated by Fonus, with approximately one-third of the market in Sweden. Lavendla provides services at a price that is significantly lower while also earning the industry\u2019s highest customer reviews.<\/span><\/p>\n<p><span lang=\"EN-US\">\u201cLavendla has quickly become a leading digital funeral agency,\u201d says Dajana Mirborn, Investment Director at <a title=\"bonnierventures.com\" href=\"http:\/\/www.bonnierventures.com\" target=\"_blank\" rel=\"noopener\">Bonnier Ventures<\/a>. \u201cWe are impressed with Jakob and his team, who have succeeded in a very short time to combine high growth while controlling costs with a responsible business that has gotten exceptionally strong reviews from customers. They create choice at a reasonable cost. We look forward to supporting them in their future efforts.\u201d<\/span><\/p>\n<p><span lang=\"EN-US\">Lavandla\u2019s revenues for 2017 were around SEK 20 million, a sharp increase from SEK 7 million the previous year. The market share for digital-based funeral agency&nbsp; services has grown significantly in recent years, and demand is expected to increase further in upcoming years.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">\u201cIt\u2019s inspiring that Bonnier Ventures and eEquity believe in us,\u201d says Jakob Nordstr\u00f6m, CEO and Founder of Lavendla. \u201cWe have a strong team and have had a good year with many new customers who have chosen our combination of digital services and personal approach. Bonnier offers a broad media reach and knowledge, while eEquity provides important experience in e-commerce. Now we have a great opportunity to continue to earn our customers\u2019 trust, and expand in Sweden as well as internationally.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonnier Ventures Invests in Lavendla The digital funeral agency Lavendla, founded by Jakob Nordstr\u00f6m, has received new minority owners Bonnier Ventures (previously Bonnier Growth Media) and eEquity. The injection of capital will be used to expand operations in the Nordic region. Among other minority owners is The Springfield Project, which has financed the company from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2869,"template":"","meta":{"_acf_changed":false},"tags":[29,128,122],"class_list":["post-2868","news","type-news","status-publish","has-post-thumbnail","hentry","tag-bonnier-ventures","tag-investments","tag-lavendla"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bonnier - Bonnier Ventures Invests in Lavendla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bonnier.com\/en\/news\/bonnier-ventures-invests-in-lavendla\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonnier - Bonnier Ventures Invests in Lavendla\" \/>\n<meta property=\"og:description\" content=\"Bonnier Ventures Invests in Lavendla The digital funeral agency Lavendla, founded by Jakob Nordstr\u00f6m, has received new minority owners Bonnier Ventures (previously Bonnier Growth Media) and eEquity. The injection of capital will be used to expand operations in the Nordic region. 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