{"id":2988,"date":"2016-12-14T00:00:00","date_gmt":"2016-12-14T00:00:00","guid":{"rendered":"https:\/\/www.bonnier.com\/news\/startup-tour\/"},"modified":"2016-12-14T00:00:00","modified_gmt":"2016-12-14T00:00:00","slug":"startup-tour","status":"publish","type":"news","link":"https:\/\/www.bonnier.com\/en\/news\/startup-tour\/","title":{"rendered":"Startup Tour"},"content":{"rendered":"<p style=\"margin: 1.05882em 0px 0px; font-size: 1.0625em; line-height: 1.41176; max-width: 530px; color: #423a34; font-family: georgia, serif;\">On Dec. 8 in Stockholm, Di Digital Startup Tour ended with a winner: medtech company Amra. The Startup Tour, which was held in October and November in five Swedish cities, gave 35 companies the chance to pitch their ideas to ultimately win SEK 1 million in advertising from Bonnier, among other prizes.<\/p>\n<blockquote><p>\u201cIt\u2019s our search for the next Swedish unicorn,\u201d says Jonas Leijonhuvud, reporter for Di Digital and co-host of the events. \u201cWe visited Ume\u00e5, Link\u00f6ping, G\u00f6teborg, Malm\u00f6 and Stockholm so that young startups could pitch their business ideas to a heavyweight jury of Sweden\u2019s top venture capital firms. It\u2019s a mix of&nbsp;<em>Shark Tank<\/em>&nbsp;and&nbsp;<em>Idol<\/em>&nbsp;\u2013 for the tech sector.\u201d<\/p><\/blockquote>\n<p style=\"margin: 1.05882em 0px 0px; font-size: 1.0625em; line-height: 1.41176; max-width: 530px; color: #423a34; font-family: georgia, serif;\">Over a hundred companies applied and of the 35 who ended up pitching \u2013 seven in each locale \u2013 five made it to the final on Dec. 8 in Stockholm.<\/p>\n<p style=\"margin: 1.05882em 0px 0px; font-size: 1.0625em; line-height: 1.41176; max-width: 530px; color: #423a34; font-family: georgia, serif;\">The aim of the initiative is to support&nbsp;<em>Dagens industri\u2019s<\/em>&nbsp;goal to be the most important forum for the tech sector. The editorial journalism of&nbsp;<a style=\"color: #423a34; transition: color 0.2s ease-in-out;\" title=\"digital.di.se\" href=\"http:\/\/digital.di.se\/\" target=\"_blank\" rel=\"noopener\">digital.di.se<\/a>, the popular podcast Digitalpodden along with the business daily newspaper&nbsp;<em>Dagens industri<\/em>&nbsp;are key elements in meeting the goal. \u201cJust as important are our events, including the Startup Tour as a flagship and our open, user-generated database Nordic Tech List, which brings together founders, investors and companies within the Swedish startup scene.<\/p>\n<p style=\"margin: 1.05882em 0px 0px; font-size: 1.0625em; line-height: 1.41176; max-width: 530px; color: #423a34; font-family: georgia, serif;\">The response to the Startup Tour has been fantastic, says Leijonhuvud, with over a thousand in total people coming to watch the pitches, which has even generated a lot of news and material for the Digitalpodden postcast. \u201cWe\u2019ve gotten to know a lot of startup companies, venture capital companies and gotten closer to the tech world in Ume\u00e5, Link\u00f6ping, G\u00f6teborg and Malm\u00f6,\u201d he says. \u201cIn addition, we\u2019ve managed to make a profit already in the first year thanks to our enthusiastic partners. We\u2019ll be growing and plan to be bigger next year, with more events and an even bigger Startup Tour!\u201d<\/p>\n<p style=\"margin: 1.05882em 0px 0px; font-size: 1.0625em; line-height: 1.41176; max-width: 530px; color: #423a34; font-family: georgia, serif;\"><a style=\"color: #423a34; transition: color 0.2s ease-in-out;\" title=\"Di Digital Startup Tour \" href=\"http:\/\/digital.di.se\/artikel\/live-startup-tour-i-stockholm\" target=\"_blank\" rel=\"noopener\">You can see the event here (the video is in English).<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Dec. 8 in Stockholm, Di Digital Startup Tour ended with a winner: medtech company Amra. The Startup Tour, which was held in October and November in five Swedish cities, gave 35 companies the chance to pitch their ideas to ultimately win SEK 1 million in advertising from Bonnier, among other prizes. \u201cIt\u2019s our search [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2989,"template":"","meta":{"_acf_changed":false},"tags":[219,220,221,235,278],"class_list":["post-2988","news","type-news","status-publish","has-post-thumbnail","hentry","tag-di-digital-startup-tour","tag-johan-leijonhuvud","tag-startups","tag-sweden","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bonnier - Startup Tour<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bonnier.com\/en\/news\/startup-tour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonnier - Startup Tour\" \/>\n<meta property=\"og:description\" content=\"On Dec. 8 in Stockholm, Di Digital Startup Tour ended with a winner: medtech company Amra. 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