How have things gone so far following your beta launch last fall?<\/p>\n
The early days for us were all about experimenting and learning new customer behaviors then developing out of that. Both in terms of improving the service but also in how we choose to market it to different kind of customers. Since we came out with it at the end of 2015 and in February opened the service to everyone, we\u2019ve gotten several thousand users with a large part of them using BookBeat every day. That\u2019s the best testimonial for how it\u2019s gone: We\u2019ve become part of people\u2019s everyday life. So now we\u2019re ready to take the next step and start with a broad launch.<\/p>\n
What do customers get with BookBeat?<\/strong><\/p>\n Thousands of books for all tastes, from new releases to classics. Always at your fingertips, never more than a click away. That\u2019s something that should appeal to most people. For those who are curious, we of course offer a free trial, so you can get your own feeling for the service and the books available.<\/p>\n Tell us about the broad launch.<\/strong><\/p>\n The focus will be on showing our great content and context- appropriate messages as we start becoming visible everywhere, in everything from TV ads, outdoor and subway advertising and above all, in digital marketing. We aim to answer the customer\u2019s questions: \u201cDo you have a book that I would like to listen to, and how we make it easy to do that as part of my everyday life?\u201d We\u2019ll be talking less about BookBeat itself and more about what we actually offer.<\/p>\n What about the launch in Finland?<\/strong><\/p>\n Just as we did in Sweden, we\u2019re taking the Finnish launch in stages. But we\u2019re aiming to quicken the pace already during the summer once we\u2019ve learned more about how customers perceive us as a service and how we can market ourselves in the best way. Finland is still a developing market in this area, and we want to be the leader from the get-go and drive development of the market.<\/p>\n","protected":false},"excerpt":{"rendered":" How have things gone so far following your beta launch last fall? The early days for us were all about experimenting and learning new customer behaviors then developing out of that. Both in terms of improving the service but also in how we choose to market it to different kind of customers. Since we came […]<\/p>\n","protected":false},"author":1,"featured_media":3081,"template":"","meta":{"_acf_changed":false},"tags":[6,171,639,791,118,173,235],"class_list":["post-3080","news","type-news","status-publish","has-post-thumbnail","hentry","tag-bonnier-books","tag-bookbeat","tag-books","tag-digital","tag-finland","tag-niclas-sandin","tag-sweden"],"acf":[],"yoast_head":"\n