ENT is a talent network that brings together Sweden\u2019s best content creators on digital platforms and helps them grow and develop both in terms of content and business, offering the expertise and backing of Sweden\u2019s No. 1 commercial TV station, TV4.<\/p>\n
For the TV network, ENT is a way to reach younger viewers \u2013 12\u201334-year-olds versus the 15\u201364-year-old audience of TV4 \u2013 on the platforms they prefer, like YouTube. It also allows TV4 to offer advertisers new tailored ad solutions for even further and more focused reach.<\/p>\n
Already, ENT has signed up musical artists and comedy group De Vet Du (which translates to: you know it), one of Sweden\u2019s biggest YouTube phenoms with millions of views, and the popular Instagram account Spr\u00e5k f\u00f6r alla (language for everyone).<\/p>\n
\u201cWe\u2019re going to be seeing a lot of new wonderful talent at TV4, we expect to have 50 by summer,\u201d says Maria Wiss, who is in charge of ENT. \u201cA lot of new content will be launched, mainly by the talent themselves on their own platforms, but also in projects and formats that we initiate, for example in comedy and beauty. And of course a lot of smart and well-done business collaborations with our advertisers!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
ENT is a talent network that brings together Sweden\u2019s best content creators on digital platforms and helps them grow and develop both in terms of content and business, offering the expertise and backing of Sweden\u2019s No. 1 commercial TV station, TV4. For the TV network, ENT is a way to reach younger viewers \u2013 12\u201334-year-olds […]<\/p>\n","protected":false},"author":1,"featured_media":3179,"template":"","meta":{"_acf_changed":false},"tags":[791,358,359,235,242,86,275],"class_list":["post-3178","news","type-news","status-publish","has-post-thumbnail","hentry","tag-digital","tag-ent","tag-maria-wiss","tag-sweden","tag-tv","tag-tv4","tag-tv4-group"],"acf":[],"yoast_head":"\n