{"id":3257,"date":"2015-04-21T00:00:00","date_gmt":"2015-04-21T00:00:00","guid":{"rendered":"https:\/\/www.bonnier.com\/news\/happy-75th-damernas-varld\/"},"modified":"2015-04-21T00:00:00","modified_gmt":"2015-04-21T00:00:00","slug":"happy-75th-damernas-varld","status":"publish","type":"news","link":"https:\/\/www.bonnier.com\/en\/news\/happy-75th-damernas-varld\/","title":{"rendered":"Happy 75th, Damernas V\u00e4rld"},"content":{"rendered":"

This year, Sweden’s biggest fashion magazine, Damernas V\u00e4rld<\/a> (women’s world), is 75 years old. The title is celebrating with a blazing anniversary issue with Editor-in-Chief and fashion icon Martina Bonnier on the cover for the first time. In her column in the issue, she gives a brief history of the magazine, from the war years to today.<\/p>\n

“How do I summarize briefly everything that’s happened in Sweden’s biggest fashion magazine the past 75 years?” she writes. “Should I start in 1940, when the magazine changed its name from Flitiga H\u00e4nder (busy hands) to Damernas V\u00e4rld and had a sporty girl in a poppy field on the cover?<\/p>\n

“Or should I begin in Halmstad, when I was a girl and the high point of the week was when my mother’s copy of Damernas V\u00e4rld popped through the mail slot and I eagerly flipped through to editor Lotta Lewenhaupt’s department ‘the absolute newest?’<\/p>\n

“Maybe I should talk about the drastic journalistic decision of Bonnier Tidskrifter that VeckoRevyn’s and Damernas V\u00e4rld’s editorial teams should switch places overnight – to the employees’ astonishment (that’s how I ended up working on the celebrating editorial team to begin with)?”<\/p>\n

The entire issue breathes party and celebration. A fashion story interprets every decade, but in modern style. Since Damernas V\u00e4rld is a magazine that is often passed on from mother to daughter, three generations of readers – a mother, daughter and grandmother from V\u00e4ster\u00e5s – were invited to the offices for a celebratory tea.<\/p>\n

And the celebration continues with a special Stockholm subway campaign where the anniversary cover is being shown.<\/p>\n","protected":false},"excerpt":{"rendered":"

This year, Sweden’s biggest fashion magazine, Damernas V\u00e4rld (women’s world), is 75 years old. The title is celebrating with a blazing anniversary issue with Editor-in-Chief and fashion icon Martina Bonnier on the cover for the first time. In her column in the issue, she gives a brief history of the magazine, from the war years […]<\/p>\n","protected":false},"author":1,"featured_media":3258,"template":"","meta":{"_acf_changed":false},"tags":[437,426,477,427,235],"class_list":["post-3257","news","type-news","status-publish","has-post-thumbnail","hentry","tag-bonnier-magazines","tag-damernas-varld","tag-magazine","tag-martina-bonnier","tag-sweden"],"acf":[],"yoast_head":"\nBonnier - Happy 75th, Damernas V\u00e4rld<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bonnier.com\/en\/news\/happy-75th-damernas-varld\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonnier - Happy 75th, Damernas V\u00e4rld\" \/>\n<meta property=\"og:description\" content=\"This year, Sweden’s biggest fashion magazine, Damernas V\u00e4rld (women’s world), is 75 years old. 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