{"id":3411,"date":"2013-12-18T00:00:00","date_gmt":"2013-12-18T00:00:00","guid":{"rendered":"https:\/\/www.bonnier.com\/news\/sf-anytime-to-tv4-play\/"},"modified":"2013-12-18T00:00:00","modified_gmt":"2013-12-18T00:00:00","slug":"sf-anytime-to-tv4-play","status":"publish","type":"news","link":"https:\/\/www.bonnier.com\/en\/news\/sf-anytime-to-tv4-play\/","title":{"rendered":"SF Anytime to TV4 Play"},"content":{"rendered":"<p class=\"initial\">Today, Swedish programming-on-demand service TV4 Play launches Hyrbutiken &#8211; the rental store &#8211; with over 4,000 films from SF Anytime that can be hired via TV4 Play via computer, tablet or smart phone. SF Anytime&#8217;s library of films includes the latest and most popular rental films, including the biggest Hollywood hits and smaller independent films and TV series.<\/p>\n<p>&#8220;Our addition to TV4 Play with the possiblity of easily renting the latest top movies means we can give our viewers a bigger range of choices and flexibility when it comes to watching TV and movies in ways that work best for them when they want to watch,&#8221; says Cecilia Beck-Friis, executive vice president for business and technology development at the TV4 Group.<\/p>\n<p>TV4 Play&#8217;s rental store is already open for business for desktop computer users. For i-Phone and i-Pad users, the store will be open shortly once approved by Apple, and Android users will be able to use it at the beginning of 2014.<\/p>\n<p>&#8220;Today, people want to watch movies on different platforms and we aim to meet consumers&#8217; expectations,&#8221; says Jonas Dahll\u00f6f, CEO for SF Anytime. &#8220;With this cooperation, TV4 Play&#8217;s customers get access to SF Anytime&#8217;s large selection of films and an already strong offering becomes stranger. It&#8217;s particularly exciting to launch in good time before Christmas, when Swedes watch a lot of movies.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, Swedish programming-on-demand service TV4 Play launches Hyrbutiken &#8211; the rental store &#8211; with over 4,000 films from SF Anytime that can be hired via TV4 Play via computer, tablet or smart phone. SF Anytime&#8217;s library of films includes the latest and most popular rental films, including the biggest Hollywood hits and smaller independent films [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3412,"template":"","meta":{"_acf_changed":false},"tags":[142,522,521,235,242,86,266],"class_list":["post-3411","news","type-news","status-publish","has-post-thumbnail","hentry","tag-film","tag-jonas-dahllof","tag-sf-anytime","tag-sweden","tag-tv","tag-tv4","tag-tv4-play"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bonnier - SF Anytime to TV4 Play<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bonnier.com\/en\/news\/sf-anytime-to-tv4-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonnier - SF Anytime to TV4 Play\" \/>\n<meta property=\"og:description\" content=\"Today, Swedish programming-on-demand service TV4 Play launches Hyrbutiken &#8211; the rental store &#8211; with over 4,000 films from SF Anytime that can be hired via TV4 Play via computer, tablet or smart phone. 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