{"id":3659,"date":"2011-11-17T00:00:00","date_gmt":"2011-11-17T00:00:00","guid":{"rendered":"https:\/\/www.bonnier.com\/?p=3659"},"modified":"2011-11-17T00:00:00","modified_gmt":"2011-11-17T00:00:00","slug":"zlatan-ibrahimovic-autobiography-makes-a-splash","status":"publish","type":"news","link":"https:\/\/www.bonnier.com\/en\/news\/zlatan-ibrahimovic-autobiography-makes-a-splash\/","title":{"rendered":"Zlatan Ibrahimovi\u0107 Autobiography Makes a Splash"},"content":{"rendered":"<p class=\"initial\">Since the Nov. 9 release by <a href=\"http:\/\/www.albertbonniersforlag.se\/\" target=\"_blank\">Albert Bonniers F\u00f6rlag<\/a> of Jag \u00e4r Zlatan Ibrahimovi\u0107, the autobiography of the renowned soccer player, the book has gotten an unprecedented amount of attention, not least in the media. The story of Zlatan&#8217;s childhood in the Roseng\u00e5rd area of Malm\u00f6, the skandals and the club changes, the book has become a must-have in houses throughout Sweden. During the first week of the release, media analyst firm Mediapilot calculates the PR buzz has been worth SEK 22.5 million in marketing.<\/p>\n<p>&#8220;What happened the last week was historic in a number of ways,&#8221; says Anna-Karin Korpi-\u00d6hlund, information and PR manager at Bonnierf\u00f6rlagen, the publishing house of which Albert Bonniers F\u00f6rlag is a part.<\/p>\n<p>The publisher had expected the book to generate a lot of attention, but no one expected quite the avalanche that ensued. So those working with the marketing of the release had to be especially flexible in order to meet the demands from Swedish and non-Swedish media alike.<\/p>\n<p>&#8220;We had of course a very detailed marketing and PR plan, but we had to give up on that pretty quickly,&#8221; says Korpi-\u00d6hlund. &#8220;The last weeks we&#8217;ve had for the most part a new plan every hour! Since the demand was so huge, it&#8217;s required a lot of flexibility and creative thinking. Everything came to a head. But the book has gotten fantastic reviews.&#8221;<\/p>\n<p>In marketing Jag \u00e4r Zlatan Ibrahimovi\u0107, Albert Bonniers F\u00f6rlag worked with a broad mix of newspapers, magazines, radio and TV, from within and outside Bonnier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the Nov. 9 release by Albert Bonniers F\u00f6rlag of Jag \u00e4r Zlatan Ibrahimovi\u0107, the autobiography of the renowned soccer player, the book has gotten an unprecedented amount of attention, not least in the media. The story of Zlatan&#8217;s childhood in the Roseng\u00e5rd area of Malm\u00f6, the skandals and the club changes, the book has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3660,"template":"","meta":{"_acf_changed":false},"tags":[71,641,1091,639],"class_list":["post-3659","news","type-news","status-publish","has-post-thumbnail","hentry","tag-albert-bonniers-forlag","tag-anna-karin-korpi-ohlund","tag-bonnier-books-en","tag-books"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bonnier - Zlatan Ibrahimovi\u0107 Autobiography Makes a Splash<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bonnier.com\/en\/news\/zlatan-ibrahimovic-autobiography-makes-a-splash\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonnier - Zlatan Ibrahimovi\u0107 Autobiography Makes a Splash\" \/>\n<meta property=\"og:description\" content=\"Since the Nov. 9 release by Albert Bonniers F\u00f6rlag of Jag \u00e4r Zlatan Ibrahimovi\u0107, the autobiography of the renowned soccer player, the book has gotten an unprecedented amount of attention, not least in the media. 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