{"id":3791,"date":"2010-05-28T00:00:00","date_gmt":"2010-05-28T00:00:00","guid":{"rendered":"https:\/\/www.bonnier.com\/?p=3791"},"modified":"2010-05-28T00:00:00","modified_gmt":"2010-05-28T00:00:00","slug":"mothers-confessions-a-hit-for-bonnier-tidskrifter","status":"publish","type":"news","link":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/","title":{"rendered":"Mother’s Confessions a Hit for Bonnier Tidskrifter"},"content":{"rendered":"

Sunday May 30 is Mother’s Day in Sweden and for the second year in a row, Bonnier Tidskrifter<\/a> is organizing  Mammabikten<\/a> – “The Mother’s Confession.” The magazines mama and Vi F\u00f6r\u00e4ldrar and website Alltombarn.se<\/a> are holding the event together, with Bonnier Tidskrifters event department Creative<\/a> the driving force behind it.<\/p>\n

“Creative’s goal is to expand our previous projects into bigger concepts this year so they include web, print and events,” says Hanna H\u00e5kansson, project leader at Creative. “It means we can offer our advertisers new possibilities to communicate with our target audience – and we can be paid better.”<\/p>\n

Compared to 2009, Mammabikten has been taking place over a longer period of time – for example mammabikten.se was launched already in March. At the website, mothers can confess to things they feel guilty about or worry about to other site visitors.<\/p>\n

“Interest in the event has been big and we’ve already gotten hundreds of confessions,” says H\u00e5kansson. “The mothers have been incredibly engaged with one another, encouraging and supporting each other’s comments. You really understand that the ‘sharing with others’ social media phenomenon isn’t going away.”<\/p>\n

There is even Mammabikt TV with interviews of celebrities who are moms at the campaign site and at daily newspaper Expressen.se<\/a>. “Mammabikt TV has been a huge success,” says H\u00e5kansson. “The first video clip had 5,000 views the first day and we’ve had over 200,000 so far.”<\/p>\n

During the campaign period, the magazines’ websites and Alltombarn.se have had banners and subscription offers tied to Mammabikten.<\/p>\n

The actual event will take place at Hotel Rival in Stockholm, with performances and celebrity speakers for a whole day, as well as lunch, snacks and a goodie bag.<\/p>\n

“The tickets are nearly sold out, so we’ll have over 500 people at Rival on Sunday,” says H\u00e5kansson. “We look forward to a day filled with inspiration, joy and spirit for all mothers.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Sunday May 30 is Mother’s Day in Sweden and for the second year in a row, Bonnier Tidskrifter is organizing  Mammabikten – “The Mother’s Confession.” The magazines mama and Vi F\u00f6r\u00e4ldrar and website Alltombarn.se are holding the event together, with Bonnier Tidskrifters event department Creative the driving force behind it. “Creative’s goal is to expand our previous projects into bigger concepts this year so they include web, print […]<\/p>\n","protected":false},"author":1,"featured_media":3792,"template":"","meta":{"_acf_changed":false},"tags":[437,62,697,700,698,699],"class_list":["post-3791","news","type-news","status-publish","has-post-thumbnail","hentry","tag-bonnier-magazines","tag-expressen","tag-hanna-hakansson","tag-mama","tag-mammabikten","tag-vi-foraldrar"],"acf":[],"yoast_head":"\nBonnier - Mother's Confessions a Hit for Bonnier Tidskrifter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonnier - Mother's Confessions a Hit for Bonnier Tidskrifter\" \/>\n<meta property=\"og:description\" content=\"Sunday May 30 is Mother’s Day in Sweden and for the second year in a row, Bonnier Tidskrifter is organizing  Mammabikten – “The Mother’s Confession.” The magazines mama and Vi F\u00f6r\u00e4ldrar and website Alltombarn.se are holding the event together, with Bonnier Tidskrifters event department Creative the driving force behind it. “Creative’s goal is to expand our previous projects into bigger concepts this year so they include web, print […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/\" \/>\n<meta property=\"og:site_name\" content=\"Bonnier\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201005-maymammabikten_l-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/mothers-confessions-a-hit-for-bonnier-tidskrifter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/mothers-confessions-a-hit-for-bonnier-tidskrifter\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/#\\\/schema\\\/person\\\/92f77a1e13e7509c5c3214a574b2a88d\"},\"headline\":\"Mother’s Confessions a Hit for Bonnier Tidskrifter\",\"datePublished\":\"2010-05-28T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/mothers-confessions-a-hit-for-bonnier-tidskrifter\\\/\"},\"wordCount\":351,\"image\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/mothers-confessions-a-hit-for-bonnier-tidskrifter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bonnier.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/httpswww.bonnier.comglobalassetsnews201005-maymammabikten_l-1.jpg\",\"keywords\":[\"Bonnier Magazines\",\"Expressen\",\"Hanna H\u00e5kansson\",\"mama\",\"Mammabikten\",\"Vi F\u00f6r\u00e4ldrar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/mothers-confessions-a-hit-for-bonnier-tidskrifter\\\/\",\"url\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/mothers-confessions-a-hit-for-bonnier-tidskrifter\\\/\",\"name\":\"Bonnier - Mother's Confessions a Hit for Bonnier Tidskrifter\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/mothers-confessions-a-hit-for-bonnier-tidskrifter\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/mothers-confessions-a-hit-for-bonnier-tidskrifter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bonnier.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/httpswww.bonnier.comglobalassetsnews201005-maymammabikten_l-1.jpg\",\"datePublished\":\"2010-05-28T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/mothers-confessions-a-hit-for-bonnier-tidskrifter\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/mothers-confessions-a-hit-for-bonnier-tidskrifter\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/mothers-confessions-a-hit-for-bonnier-tidskrifter\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bonnier.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/httpswww.bonnier.comglobalassetsnews201005-maymammabikten_l-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bonnier.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/httpswww.bonnier.comglobalassetsnews201005-maymammabikten_l-1.jpg\",\"width\":720,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/mothers-confessions-a-hit-for-bonnier-tidskrifter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mother’s Confessions a Hit for Bonnier Tidskrifter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/#website\",\"url\":\"https:\\\/\\\/www.bonnier.com\\\/\",\"name\":\"Bonnier\",\"description\":\"Nordens ledande medief\u00f6retag\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bonnier.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/#\\\/schema\\\/person\\\/92f77a1e13e7509c5c3214a574b2a88d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/www.bonnier.com\\\/wp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bonnier - Mother's Confessions a Hit for Bonnier Tidskrifter","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/","og_locale":"en_US","og_type":"article","og_title":"Bonnier - Mother's Confessions a Hit for Bonnier Tidskrifter","og_description":"Sunday May 30 is Mother’s Day in Sweden and for the second year in a row, Bonnier Tidskrifter is organizing  Mammabikten – “The Mother’s Confession.” The magazines mama and Vi F\u00f6r\u00e4ldrar and website Alltombarn.se are holding the event together, with Bonnier Tidskrifters event department Creative the driving force behind it. “Creative’s goal is to expand our previous projects into bigger concepts this year so they include web, print […]","og_url":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/","og_site_name":"Bonnier","og_image":[{"width":720,"height":360,"url":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201005-maymammabikten_l-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/#article","isPartOf":{"@id":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/"},"author":{"name":"admin","@id":"https:\/\/www.bonnier.com\/#\/schema\/person\/92f77a1e13e7509c5c3214a574b2a88d"},"headline":"Mother’s Confessions a Hit for Bonnier Tidskrifter","datePublished":"2010-05-28T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/"},"wordCount":351,"image":{"@id":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201005-maymammabikten_l-1.jpg","keywords":["Bonnier Magazines","Expressen","Hanna H\u00e5kansson","mama","Mammabikten","Vi F\u00f6r\u00e4ldrar"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/","url":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/","name":"Bonnier - Mother's Confessions a Hit for Bonnier Tidskrifter","isPartOf":{"@id":"https:\/\/www.bonnier.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/#primaryimage"},"image":{"@id":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201005-maymammabikten_l-1.jpg","datePublished":"2010-05-28T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/#primaryimage","url":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201005-maymammabikten_l-1.jpg","contentUrl":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201005-maymammabikten_l-1.jpg","width":720,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/www.bonnier.com\/en\/news\/mothers-confessions-a-hit-for-bonnier-tidskrifter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bonnier.com\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.bonnier.com\/en\/news\/"},{"@type":"ListItem","position":3,"name":"Mother’s Confessions a Hit for Bonnier Tidskrifter"}]},{"@type":"WebSite","@id":"https:\/\/www.bonnier.com\/#website","url":"https:\/\/www.bonnier.com\/","name":"Bonnier","description":"Nordens ledande medief\u00f6retag","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bonnier.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bonnier.com\/#\/schema\/person\/92f77a1e13e7509c5c3214a574b2a88d","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.bonnier.com\/wp"]}]}},"_links":{"self":[{"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/news\/3791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/media\/3792"}],"wp:attachment":[{"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/media?parent=3791"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/tags?post=3791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}