{"id":3803,"date":"2010-04-02T00:00:00","date_gmt":"2010-04-02T00:00:00","guid":{"rendered":"https:\/\/www.bonnier.com\/?p=3803"},"modified":"2010-04-02T00:00:00","modified_gmt":"2010-04-02T00:00:00","slug":"popular-science-the-first-magazine-published-on-mag-platform","status":"publish","type":"news","link":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/","title":{"rendered":"Popular Science+ the First Magazine Published on Mag+ Platform"},"content":{"rendered":"

Popular Science<\/a>, the top science magazine in the U.S., has released a new version of the magazine for the iPad: Popular Science+. Based on the Mag+ concept from Bonnier R&D, the magazine is available at Apple\u2019s iPad App Store and provides readers with a host of features unique to Mag+.<\/p>\n

\u201cMag+ allows magazines to do what they do best, but on another platform,\u201d says Sara \u00d6hrvall, senior vice president of research and development for Bonnier. \u201cWe don\u2019t want readers to feel like they\u2019re working through the screen, or layers of buttons. It should feel like they\u2019re touching the actual product, using a natural and intuitive interface.\u201d<\/p>\n

Mag+ features available on the new Popular Science + include an intuitive swiping navigation. Horizontal swiping lets readers scroll from story to story, while vertical scrolling allows them to read an article. A \u201clook\u201d mode lets users tap the screen to make the texts disappear, highlighting the magazine\u2019s photos and illustrations. Another tap returns it to \u201cread\u201d mode. Popular Science + can be viewed in either landscape or portrait mode, depending on how readers hold the iPad.<\/p>\n

\u201cThe key quality of Popular Science+ is that it\u2019s truly a magazine, but redesigned and redeveloped in a way that makes it work seamlessly and beautifully on the iPad,\u201d says Mark Jannot, editor in chief of Popular Science<\/em>. \u201cOur goal was to preserve all the qualities that make magazines such a powerful, popular medium\u2014inspired packaging of carefully curated content by a team of expert editors, delivered in a visually dazzling issue with a beginning, middle and end\u2014and at the same time to reinvent it in a way that makes it come to life on the iPad\u2019s screen.\u201d<\/p>\n

A wide range of other Mag+ magazines for the iPad from Bonnier will be released in the U.S. and Scandinavia throughout 2010.  <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Popular Science, the top science magazine in the U.S., has released a new version of the magazine for the iPad: Popular Science+. Based on the Mag+ concept from Bonnier R&D, the magazine is available at Apple\u2019s iPad App Store and provides readers with a host of features unique to Mag+. \u201cMag+ allows magazines to do […]<\/p>\n","protected":false},"author":1,"featured_media":3804,"template":"","meta":{"_acf_changed":false},"tags":[705,870,257,686,248,801],"class_list":["post-3803","news","type-news","status-publish","has-post-thumbnail","hentry","tag-apps","tag-bonnier-rd","tag-mag","tag-magplus","tag-popular-science","tag-sara-ohrvall"],"acf":[],"yoast_head":"\nBonnier - Popular Science+ the First Magazine Published on Mag+ Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonnier - Popular Science+ the First Magazine Published on Mag+ Platform\" \/>\n<meta property=\"og:description\" content=\"Popular Science, the top science magazine in the U.S., has released a new version of the magazine for the iPad: Popular Science+. Based on the Mag+ concept from Bonnier R&D, the magazine is available at Apple\u2019s iPad App Store and provides readers with a host of features unique to Mag+. \u201cMag+ allows magazines to do […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Bonnier\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201004-aprilipad_popularscience_l-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/popular-science-the-first-magazine-published-on-mag-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/popular-science-the-first-magazine-published-on-mag-platform\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/#\\\/schema\\\/person\\\/92f77a1e13e7509c5c3214a574b2a88d\"},\"headline\":\"Popular Science+ the First Magazine Published on Mag+ Platform\",\"datePublished\":\"2010-04-02T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/popular-science-the-first-magazine-published-on-mag-platform\\\/\"},\"wordCount\":325,\"image\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/popular-science-the-first-magazine-published-on-mag-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bonnier.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/httpswww.bonnier.comglobalassetsnews201004-aprilipad_popularscience_l-1.jpg\",\"keywords\":[\"apps\",\"Bonnier R&D\",\"mag+\",\"magplus\",\"Popular Science\",\"Sara \u00d6hrvall\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/popular-science-the-first-magazine-published-on-mag-platform\\\/\",\"url\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/popular-science-the-first-magazine-published-on-mag-platform\\\/\",\"name\":\"Bonnier - Popular Science+ the First Magazine Published on Mag+ Platform\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/popular-science-the-first-magazine-published-on-mag-platform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/popular-science-the-first-magazine-published-on-mag-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bonnier.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/httpswww.bonnier.comglobalassetsnews201004-aprilipad_popularscience_l-1.jpg\",\"datePublished\":\"2010-04-02T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/popular-science-the-first-magazine-published-on-mag-platform\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/popular-science-the-first-magazine-published-on-mag-platform\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/popular-science-the-first-magazine-published-on-mag-platform\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bonnier.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/httpswww.bonnier.comglobalassetsnews201004-aprilipad_popularscience_l-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bonnier.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/httpswww.bonnier.comglobalassetsnews201004-aprilipad_popularscience_l-1.jpg\",\"width\":720,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/popular-science-the-first-magazine-published-on-mag-platform\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.bonnier.com\\\/en\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Popular Science+ the First Magazine Published on Mag+ Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/#website\",\"url\":\"https:\\\/\\\/www.bonnier.com\\\/\",\"name\":\"Bonnier\",\"description\":\"Nordens ledande medief\u00f6retag\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bonnier.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bonnier.com\\\/#\\\/schema\\\/person\\\/92f77a1e13e7509c5c3214a574b2a88d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/www.bonnier.com\\\/wp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bonnier - Popular Science+ the First Magazine Published on Mag+ Platform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/","og_locale":"en_US","og_type":"article","og_title":"Bonnier - Popular Science+ the First Magazine Published on Mag+ Platform","og_description":"Popular Science, the top science magazine in the U.S., has released a new version of the magazine for the iPad: Popular Science+. Based on the Mag+ concept from Bonnier R&D, the magazine is available at Apple\u2019s iPad App Store and provides readers with a host of features unique to Mag+. \u201cMag+ allows magazines to do […]","og_url":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/","og_site_name":"Bonnier","og_image":[{"width":720,"height":360,"url":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201004-aprilipad_popularscience_l-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/#article","isPartOf":{"@id":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/"},"author":{"name":"admin","@id":"https:\/\/www.bonnier.com\/#\/schema\/person\/92f77a1e13e7509c5c3214a574b2a88d"},"headline":"Popular Science+ the First Magazine Published on Mag+ Platform","datePublished":"2010-04-02T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/"},"wordCount":325,"image":{"@id":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201004-aprilipad_popularscience_l-1.jpg","keywords":["apps","Bonnier R&D","mag+","magplus","Popular Science","Sara \u00d6hrvall"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/","url":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/","name":"Bonnier - Popular Science+ the First Magazine Published on Mag+ Platform","isPartOf":{"@id":"https:\/\/www.bonnier.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/#primaryimage"},"image":{"@id":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201004-aprilipad_popularscience_l-1.jpg","datePublished":"2010-04-02T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/#primaryimage","url":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201004-aprilipad_popularscience_l-1.jpg","contentUrl":"https:\/\/www.bonnier.com\/wp-content\/uploads\/2021\/05\/httpswww.bonnier.comglobalassetsnews201004-aprilipad_popularscience_l-1.jpg","width":720,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/www.bonnier.com\/en\/news\/popular-science-the-first-magazine-published-on-mag-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bonnier.com\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.bonnier.com\/en\/news\/"},{"@type":"ListItem","position":3,"name":"Popular Science+ the First Magazine Published on Mag+ Platform"}]},{"@type":"WebSite","@id":"https:\/\/www.bonnier.com\/#website","url":"https:\/\/www.bonnier.com\/","name":"Bonnier","description":"Nordens ledande medief\u00f6retag","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bonnier.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bonnier.com\/#\/schema\/person\/92f77a1e13e7509c5c3214a574b2a88d","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31f2a46c4639ddb71a67f2ce8afe82386e36d06d48e498b84e0ddfa372bbbe5d?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.bonnier.com\/wp"]}]}},"_links":{"self":[{"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/news\/3803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/media\/3804"}],"wp:attachment":[{"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/media?parent=3803"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bonnier.com\/en\/wp-json\/wp\/v2\/tags?post=3803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}