Why are you launching the e-reader now?<\/strong><\/p>\n\n\n\n“Over the past decade there’s been a lot of talk about e-books in Sweden, but since there were no e-readers, publishers started to lose interest,” says Sv\u00e4rdson. “And since there wasn’t a big market for e-books in Sweden, e-readers from outside Sweden weren’t launched here either. So it seemed the time was ripe to finally push hard to get a market for e-books going in Sweden.”<\/p>\n\n\n\n
Letto has menus in Swedish and a paper-like screen that allows for easy reading, even in strong sunlight. It can handle a number of different formats, so books can be downloaded from most online stores.<\/p>\n\n\n\n
“It’s exciting that Adlibris has created a simple and modern Swedish e-book platform,” says H\u00e5kan Rudels, marketing director for Bonnierf\u00f6rlagen. “We are taking our 200-year-old traditions into a new era. Already there are 500 Swedish titles available for Letto and from 2010 on, all new Swedish books from Bonnierf\u00f6rlagen will come out as e-books.”<\/p>\n\n\n\n
What do you think the launch of Letto will mean for Bonnierf\u00f6rlagen in the long run?<\/strong><\/p>\n\n\n\n“That we’re saving time in the digital development process. We’ve long been working on the digitization of our list, so that wasn’t affected by Letto. I mean more the speed of digitization. And if it goes well, it can be good business for us in the consumer sector in the future, via Adlibris.”<\/p>\n\n\n\n
The introductory price of Letto is SEK 1,495 (regular price SEK 3,170), and it can be bought at adlibris.com\/letto. During the campaign, a Letto purchase will include four books already loaded on the e-reader, plus a book of the reader’s choice that can be downloaded from adlibris.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"“Letto is a new way to read books,” says P\u00e4r Sv\u00e4rdson, CEO of Adlibris. “We have looked at e-books for a decade, but it seems they are beginning to be taken seriously now.” The latest Swedish books as well as a broad selection of classics are easy to find and download at www.adlibris.com\/letto. “Adlibris’ idea is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false},"tags":[],"class_list":["post-4269","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\n
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