Bonnier Healthcare acquires Polish Grupa RX

As of today, Bonnier Healthcare has acquired Polish Grupa RX, a company offering products and services to Polish physicians. The main product is an exclusive forum with approximately 82,000 registered physicians.

The acquisition is made as a step to strengthen Bonnier Healthcare’s position in Poland and is in line with the group’s strategy to expand in Europe. The aim is to create a stronger position in Polish healthcare by developing knowledge and educational products for healthcare professionals as well as continuing to facilitate the dialogue between physicians and the pharmaceutical industry through attractive advertising offers.

Bonnier Healthcare is the result of a focused effort to gather Bonnier’s businesses oriented towards life science and healthcare under one umbrella, offering qualified information- and data services to the pharmaceutical industry, healthcare, patients and their dependents.