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The new SF Kids Play service is ad-free and features the best content from around the Nordic region and the most popular international characters. From Astrid Lindgren’s beloved classics to animated favorites like Alfie Atkins and newer international characters such as Maya the Bee, Roary the Racing Car and Peppa Pig.

The content on SF Kids Play is chosen for kids to enjoy and parents not to have to worry about. The service is designed specifically for children, it’s simple, playful and fun, even for the very youngest. The smart controls for parents let them have an influence on their children’s viewing without limiting the choices available.

“It’s a treasure chest chock full of movies and series, packaged in a new concept, and it’s fantastic to be able to offer all of this to families with kids in the entire Nordic region,” says Jonas Fors, CEO for Svensk Filmindustr. “The selection of entertainment for children online is huge, but what’s been missing up until now is a secure corner that offers a mix of classics with the latest kids’ favorites.

“The movie industry is, like many other industries, constantly developing. Svensk Filmindustri faces many exciting challenges, and this is a way of broadening our business.”

With SF Kids Play, the whole family can enjoy high-quality movies and TV series, while saving their own favorites with a heart. By using the offline function, content can be downloaded so kids can easily have access to entertainment whenever it’s best for the family.

Regardless of whether you watch on a computer, smartphone or tablet, the service is simple and intuitive. A number of new exciting functions are being developed and new films and series will be available every month.

“It’s been such a fun and educational project where we’ve turned a new concept into a completely new digital service launched on the market in less than a year,” says Jens Håkansta, project manager for SF Kids Play. “Plus, we did it in a very cost-effective way, with a small internal team and smart use of external leading specialized competence. It’s an important part of our strategy to take a strong position in the market and build business-to-consumer competence, where SF Kids Play is the start of an array of exciting new digital niche concepts for Svensk Filmindustri.”

Read more and sign up for SF Kids Play at www.sfkids.com.