Adlibris Grows

The Adlibris Group, which includes online retailers Adlibris and Dischop, continues growing with the purchase of online toystore Bamba.se.

Bamba.se was founded in 2010 and is one of Sweden’s fastest growing toystores on the web. The acquisition of Bamba.se is a step in the Adlibris Group’s longterm development strategy in a quickly expanding e-commerce market, which will include growth organically as well as via acquisition.

“E-commerce grew 14 percent in 2012 and toys are a strong segment that is on an upswing,” says Henrik Oscarsson, CEO of Discshop and responsible for acquistions for the Adlibris Group. “We’ve followed Bamba’s development and are impressed with its success without compromising quality or customer service, which is why the acquisition is right for us.”