Bonnier Business Media to Acquire Netdoktor

“We look forward to adding Netdoktor to our other strong brands within medicine and health,” says Mikael Nestius, CEO for Bonnier Business Media Sweden AB. “With, among others, Dagens Medicin and Medibas, we’re already the leader within Swedish healthcare and with Netdoktor, we include the most powerful media used by the country’s active patients.”

Netdoktor’s goal is to improve public health through information about health and medicine in language that anyone can understand. Through this, Netdoktor can have an affect on the knowledge gap between those working in healthcare and the general public. 

More than 1oo Swedish doctors, specialists and other medical experts write, edit and update the content on Netdoktor, as well as answer questions sent in by users and in online chats.

“I see this as very positive for Netdoktor’s continued development, to have such a strong and long-range focused owner,” says Ann-Charlotte Beckman, CEO, Netdoktor.

Bonnier Business Media already had minority shares in Netdoktor, and Mikael Nestius has served on Netdoktor’s board of directors.

“I’ve always been impressed with Netdoktor’s work, both editorially and as a business,” says Nestius. “During the past years, the company has launched exciting new communication products that have attracted great interest from the pharmaceuticals industry. These new products have also meant that the company has had strong growth and increased profitability.”