Introducing Little Nymoji

Introducing Little Nymoji

Swedish morning show Nyhetsmorgon on TV4 launches its hairiest star, Little Nymo, in a digital emoji sticker package, “Lilla Nymoji.”

With younger viewers leaving public social media – Facebook, Instagram and Twitter – to use private message apps like Snapchat and Messenger, celebrities like Kim Kardashian, Charlie Sheen and Justin Bieber have launched emojis and stickers with cartoon images of themselves. And now Lilla Nymo (that’s Little Nymo in English), mascot for the Swedish morning magazine program Nyhetsmorgon, is getting her own set of 24 cartoon stickers for the iOS Messenger app. Which makes TV4 and Bonnier Broadcasting the first media company in Sweden to focus on this kind of digital content.

“Innovation needs to happen with big as well as little things,” says Casten Almqvist, CEO for Bonnier Broadcasting. “For example, we’re broadcasting the first Swedish virtual reality formt Veckans 360 while at the same time we make significant improvements to TV4 Play and C More. And Lilly Nymoji is a nice example of our success story Nyhetsmorgon and its capacity for constantly developing and testing new things.”

The Lilla Nymoji project is part of Bonnier Broadcasting’s ongoing innovation work. As part of the process of development, the project found that Nyhetsmorgon is particularly relevant for young women aged 16-26, a group that are big users of private messaging apps. 

The creative duo of Catherina Barnard and Oscar Sivertzen are behind the work fo TV4, while the emoji sticker packet was designed by agency Bold and illustrators Fellow Designers.

Lilla Nymoji is already available via iOS Messenger in the iMessage Store via the App Store for users who hae installed iOS 10.