Bonnier Capital acquires a majority stake in Elektron

Bonnier Capital today announces the acquisition of Elektron Music Machines AB from a consortium led by EMM Intressenter AB. The investment marks Bonnier Capital’s entry into the electronic music instrument sector and reflects the firm’s continued focus on long-term ownership of businesses built around strong creative identities.

Elektron founded in 1998, is a Gothenburg-based maker of electronic musical instruments and performance tools. The company has established a distinct and respected position in electronic music through its commitment to sound design, sequencing, and performance-oriented workflow. The company operates from its headquarters in Gothenburg, with subsidiaries in Los Angeles and Berlin, and serves a global community of artists and music creators.

Elektron will continue to operate independently under its existing management team and brand. Founder Jonas Hillman and CEO Alexander Hellström, together with the broader management team, will reinvest alongside Bonnier Capital, ensuring continuity of leadership and long-term alignment.

“Elektron has built a truly distinctive position at the intersection of technology, creativity, and music culture. We are deeply impressed by the team’s craftsmanship and vision, and we see strong alignment with our long-term approach to building enduring, creative businesses in the music industry. Our ambition is to support Elektron’s continued growth while preserving the unique identity that has made it so respected by artists worldwide,” said Jonas Von Hedenberg, Investment Director at Bonnier Capital.

Alexander Hellström, CEO of Elektron, said: “Joining Bonnier marks an exciting new chapter for Elektron. It gives us the support and strategic backing to keep doing what we love most — creating inspiring instruments and pushing the boundaries of sound and performance. Together with Bonnier Capital, we see strong opportunities to grow further as we expand our role in shaping the future of electronic music creation.”

For customers, partners, and the wider Elektron community, day-to-day operations, product development, and existing commitments remain unchanged.