Cashback Site Investment

Bonnier Growth Media is investing in Refunder.se, a leading Swedish “cashback” site that launched in October 2013. Under the deal, Bonnier Growth Media will become a co-owner together with the site’s founders, Fredrik Ohlsson, Victor Dahlborg, Joakim Kempff and Andreas Adler.

Refunder.se gives online consumers cash back on all digital purchases at over 200 participating web stores. Unlike regular coupon services, cashback consumers aren’t limited to special offers but get money back on the entire selection of the participating stores.

“We have followed the development of the cashback phenomenon with growing interest and see big potential in the concept and our investment in Refunder.se,” says Ulrika Saxon, CEO for Bonnier Growth Media. “Fredrik, Victor and their team have set the stage and we’re now ready to push the button for extensive growth.”

Following the signing of the deal, Bonnier Growth Media will own more than a third of the company, and Ulrika Saxon will be chairman of the board for Refunder.