Karmo Kaas-Lutsberg to Head Bonnier Business to Business

Karmo Kaas-Lutsberg is stepping up to be head of Bonnier’s B2B business area. He will take over effective immediately and also will be part of Bonnier AB’s executive management team. 

Kaas-Lutsberg has worked within Bonnier since 2008, most recently serving as CFO and CTO of the B2B business area. Previously, he worked in management positions at retailer ICA’s Baltic operations, serving as CFO and country manager in Estonia, and later as Real Estate & Technical Sourcing Director at ICA’s Baltic headquarters in Riga. Further back, he worked as a journalist at Äripäev, Bonnier’s Estonian business daily.

“Karmo has been a central person in Bonnier B2B’s successful turnaround, with steady growth and improved profitability during the past 5-6 years. I have high hopes that the companies within this business area will continue to develop and lead the way in Bonnier’s work to grow our digital revenues,” says Bonnier AB CEO Tomas Franzén. 

“The companies within Bonnier B2B have come a long way in replacing print revenue with digital revenue. More than 50 percent of our sales come from new revenue streams. I am happy to have the opportunity to build on our previous success, together with the rest of the B2B team,” says Kaas-Lutsberg.

Karmo Kaas-Lutsberg succeeds Anders Eriksson, who took over as head of the Bonnier News business area in June.