Likes Become Books

Get this: An average book is approximately 1.5 centimeters thick, while your average 10-year-old is 140 centimeters. Add to the equation the 752 Facebook “likes” that the Bonnier Book Club (Bonniers Bokklubb) page has gotten via its campaign for the Swedish children’s reading initiative Berättarministeriet, in which each “like” results in the donation of one book to the initiative. The total is a pile of books that is eight 10-year-olds high that the Facebook campaign will be donating to Berättarministeriet.

Bonnierförlagen, parent company to Bonniers Bokklubb, has long been a supporter of Berättarministeriet (read more). “We wanted to find an organization to support that promotes reading by children and young adults in Sweden, and found Berättarministeriet, which seemed perfect for us,” says Christina Enell-Eriksson, web content manager at Bonniers Bokklubb. “It’s an organization that’s creative as well as goal-oriented with a clear focus on those social groups that need a little extra help. Children are our future and their future is dependent on being able to read and write without any problem. We are more than happy to support this. It also reflects the soul of the book club: love of books and the reading experience.”

The Facebook campaign will end up giving at least a thousand books to Berättarministeriet, Enell-Eriksson estimates. The books themselves, which are provided by children’s and young adult publisher Bonnier Carlsen, will be given out later this fall at special parties at Berättarministeriet’s workshop spaces in Södertälje and Järva.

Want to add to the pile? Go ahead, check out the Facebook page and donate your “like” to Bonniers Bokklubbar and Berättarministeriet!