New Kitchen Favorites E-Store

Adlibris is one of the top e-commerce companies in the Nordic region. The TV4 Group has one of the strongest market positions in Sweden when it comes to food and baking content. Now together they’re launching the Swedish e-commerce site Kökets favoriter – kitchen favorites. It’s a new online shopping site where foodlovers, drink enthusiasts and amateur bakers find all they need when it comes to kitchen utensils, cookware, baking accessories and table settings.

“People are extremely engaged when it comes to cooking and baking but within e-commerce it’s still a small segment,” says Julia Reuszner, head of category sites for the Adlibris Group. “With Kökets favoriter, we aim to create an inspiring store with a broad appeal, strong brands at competitive prices, fast delivery and with a range focused on color, design and quality. We’ve focused on developing a pleasurable shopping experience for the consumer.”

“Kökets favoriter is the first release in a comprehensive food initiative for TV4,” says Camilla Everberg, business area head for the food segment at the TV4 Group. “Together with Adlibris, we’ve given birth to a strong and inspiring e-business, and TV4 is breaking new ground. We’re also building a whole new ecosystem around food in order to strengthen our entire food offer for consumers. With an integrated holistic solution for advertsiers, we also hope to improve the impact for them. Our goal is to create the leading and most inspiring food experience on every platform with inviting content, products and services that will take users from inspiration to shopping.”

A wide range of international and Swedish brands are available on the site, including Global, Stelton, Iitala among many others.