New Magazine Brands Acquired

Bonnier Magazines announced it is acquiring nine brands within history, interior design & lifestyle and food & baking from LRF Media.

Swedish magazine company Bonnier Tidskrifter will take over Lantliv (country living), Lantliv Mat & Vin (country living food & wine), Gods & Gårdar (country estates and manors), Allt om Vin (all about wine) and Hembakat (homebaked).

“They complement our existing brands in each respective niche. It will be nice to add these businesses to Bonnier Tidskrifter to grow even further,” says Lars Dahmén, CEO for Bonnier Tidskrifter. “Hembakat has shown that you can quickly create a profitable magazine business as well as a strong digital brand.”

The Nordic magazine company Bonnier Publications, with headquarters in Copenhagen, will take over Allt om Historia (all about history), Populär Historia (popular history), Militär Historia (military history) and Släkthistoria (family history), which have been a subsidiary of LRF Media based in Malmö in southern Sweden. Bonnier Publications is acquiring the entire subsidiary, which will continue to have its offices in Malmö.

“The magazine publisher producing the history titles in Malmö will continue to be operated as a separate company,” says Jesper Buchvald, CEO for Bonnier Publications. “The brands fit well with our portfolio, and among other things, we see a big advantage that Allt om Historia will be published across the Nordic region, the same as many of our titles. We’re impressed with the way the company has succeeded in broadening and diversifying the history portfolio.”

Employees in the affected companies were informed earlier today and the formal transition will be June 1, 2016.