Bonnier Business Media and Business Insider Deal

Bonnier Business Media and Business Insider have signed a collaboration agreement stipulating that Bonnier Business Media will publish Business Insider Nordic. According to the agreement, Business Insider’s web traffic from the Nordic region will be re-routed to the new Business Insider Nordic edition.

The editorial office of Veckans Affärer will be responsible for keeping Business Insider relevant to all Nordic visitors. It will also contribute unique content regarding the Nordic markets to Business Insider Nordic as well as the global news room. The content will be produced in English. Veckans Affärer will also be in charge of optimizing the website’s traffic.

“We are very excited to have joined forces with Business Insider here in the Nordics,” says Mikael Nestius, CEO of Bonnier Business Media and editor-in-chief of Veckans Affärer. “Business Insider and VA.se to a great extent pursue the same target groups and have websites that are similar in many ways. Both are highly geared towards social media, and our visitors and prime target group consist of young and ambitious professionals and entrepreneurs as well as the people striving to be part of the same group.”

“Bonnier is our ideal local partner – digitally savvy, smart, and is the leader in their market – and we are thrilled to be working with them to launch Business Insider Nordics,” says Julie Hansen, President and Chief Operating Officer of Business Insider. “Business Insider’s audience in the Nordics is already sizable and we’re confident that Bonnier and Veckans Affärer will grow it exponentially by creating a great local experience, and from there, a great digital business.”