Bonnier Expands in Poland

Today, Bonnier Business Polska, publisher of leading Polish business daily Puls Biznesu, announced it is acquiring a 100 percent stake in the Bankier.pl Group, operator of leading business website portals in Poland.

“The acquisition of Bankier presents the opportunity to achieve within a short time-frame an objective which Bonnier has for its products internationally – a leading position in the most profitable and prestigious segments,” says Patricia Deyna, CEO for Bonnier Business Polska. “Through Bankier, we gain a team of experienced managers, journalists, and salespeople, as well as a leading brand.”

The acquisition significantly strengthens Bonnier Business Polska’s digital market position, making it a leader in business media both in print and online. The Bankier portals include flagship Bankier.pl, as well as tax, small business and PR niche sites pit.pl, vat.pl, twoja-firma.pl and prnews.pl, among others, plus SystemPartnerski.pl, the largest financial affiliate network in Poland.

“The strategy of our business press includes a significant increase of investments in technology and digital media,” says Anders Eriksson, head of the business area Business to Business within Bonnier AB, of which Bonnier Business Polska is a part. “We consider the acquisition of Bankier as an important step for our strong development in Poland, where we have experienced success for the past 18 years, and which we continue to consider as one of the key markets in the coming years.”