Innovative Technology

Stockholm-based Bonnier Business Media (BBM) has acquired a proven innovative technology from Swedish start-up Jobylon. It will give BBM the ability to automate retrieval of public information online, such as job postings, data and articles. The acquisition will allow Jobylon to focus entirely on a newly launched service, a recruiting tool that lets employers create attractive and innovative job postings.

Bonnier Business Media plans to integrate the system together with its existing websites – for example dagensmedicin.se, dagensapotek.se, va.se and resume.se – to offer new services to their customers. The first service will be automated retrieval and publication of job postings for those customers who want an efficient and cost-effective solution that provides optimal exposure to the right target audiences. In the future, BBM plans to collect relevant user data and information to build new products for the market.

“We see many new and exciting possibilites with this technology for building new valuable products for our customers, advertisers and readers,” says Mikael Nestius, CEO for Bonnier Business Media. “BBM will continue to invest in technology that helps us be cutting edge when it comes to B2B media.”