Success for TV4 Play Free Registration

The registration has shown that a little over 50 percent are between ages 15 and 35, 25 percent are 36-55 and 20 percent over 55.

“Dividing up into age groups helps us, among other things, understand the content preferences of our users so we can continue to develop strong digital formats alongside our linear formats,” writes Berg.

When the European soccer championship is finished, the next phase of the registration project launch: log ins on mobile platforms, including iOS apps, Apple TV as well as Android.