News
2025-09-02

The fast-growing SaaS platform Mediaflow partners with Bonnier Capital to further accelerate growth 

Bonnier Capital has acquired a significant minority stake in Mediaflow, providing capital and strategic resources to broaden the product offering and accelerate international expansion.

“Mediaflow, as the Nordic market leader in a rapidly growing SaaS segment, offers an exciting opportunity to build something truly significant together,” says Jonas von Hedenberg, Investment Director at Bonnier Capital.

Josef Rönnquist, Founder and CEO of Mediaflow, adds: “Our integrated modular platform provides efficient communication tools so that users can focus on what truly matters – telling their stories, building strong brands, and reaching the right audience. With Bonnier Capital as a partner, we will continue to innovate, expand into new product areas, and grow both organically and through strategic acquisitions.”

About Mediaflow 

Mediaflow is a Swedish SaaS platform and DAM provider that combines a media bank, video platform, and brand management tools in one solution. The platform helps organizations manage digital content, streamline workflows, and meet GDPR and accessibility requirements. Today, Mediaflow supports more than 850 customers—including over 200 Nordic municipalities and global brands such as IKEA, Burger King, and Revolution Race.