Bonnier Ventures Invests in Pamono

Bonnier Ventures Joins Pamono Investment Round

Berlin-based vintage and contemporary design marketplace Pamono today announced a EUR 7.5 million investment round.

Bonnier Ventures joins current backers, the investment firms DN Capital, HV Holtzbrinck Ventures, and Atlantic Labs in funding support to further the five-year-old startup’s plans to take things to the next level of expansion, brand-building and sales in Europe, the U.S. and beyond.

Bonnier Ventures’ investment in Pamono follows in the footsteps of prior investment programs with the venture arms of media houses Ringier (Switzerland), Gruner + Jahr (Germany), and Lagardère (France), which have enabled the design marketplace to enhance its reputation and sales in each respective country.

Capitalizing on the growing market for exceptional furniture, lighting and design accessories, Pamono has over 1,500 vendors – a curated mix of international galleries, shops, designers, and makers – and ships directly to customers around the globe. Pamono has over a million unique page views per month across eight regional shops (pamono.at, pamono.ch, pamono.com, pamono.co.uk, pamono.de, pamono.es, pamono.eu, and pamono.fr).

“The Pamono team has impressed us by doing things differently, and they have a contagious passion for design,” says Bonnier Ventures Investment Director Victor Bodin. “By building technology that support dealers in their craft, they have opened up access to distinguished design that previously was not available online. Pamono has also succeeded in making the experience efficient and pleasant for design customers. We are pleased to partner with the team to help grow the company further.”